Here are my suggestions. ( Not all )
- No all gear mall ( Then it's just to go 80 and PvP like the other server :3 )
- leveling ( Heirloom ) gear. ( Ring included )
- No levlingroad ( That's just not funny, in my opinion )
- Maybe script some instances for fun ( Like Zul'Aman or Karazhan. Those are really easy to script )
- Make the highrate server 50x or + in Quests / Experience / loot
- Make a little mall with Tier 7 ( Not 7.5 ) So we can begin with Naxxramas and Ulduar.
- Teleportstone ( Teleportation in every single land, cities and etc. )
- Max level 80
- Working Icecrown Citadel ( The highrate server won't succeed without working ICC, but that's obviously )
I'll come up with more. This is all I can think of now : p